How Do We Communicate With Our Fans?
WHYN is a commercial AM talk radio station licensed to Springfield, Massachusetts. It serves the Pioneer Valley area of Western Massachusetts and is owned by iHeartMedia. There are studios and offices on Main Street in Springfield. I think this communication method will be effective because when people are listening to the radio channel they will able to hear about the Thunderbirds on local radio.
​
MassLive is Western Massachusetts’ most popular local news and information site and the second largest news website in Massachusetts. MassLive provides 24/7 news and information through Massachusetts, Northern Connecticut, and across New England. They cover real-time news, sports, entertainment, jobs, auto, real estate, and community events and provide a place for people to connect and join the conversation. I think this communication method will be effective because can be update with the most current sports information.
​
Springfield Thunderbirds E-News is a source which people sign up to be among the first to learn the latest Springfield Thunderbirds team news ticket specials, promotional nights, and community events. I think this communication method will be effective because when people are home and driving they can be update with the most current sports information.
For individuals, social media can be the digital representation of the self on the internet. Social media profiles are for communication, self-expression, identity creation, and relationship-building in front of audiences. The phenomenon of social media and its use in business, is less than a decade old (Park S., Abril Patricia Sánchez, 2016).