The demographic of the Thunderbirds attendance ranges from 13-30 years old. My target audience is going to be parents and kids from the Springfield area. There are many local elementary, middle, and high schools near the Mass Mutual Center that I believe can be marketed, as well. Also, another audience would be college students because there are four to five colleges in the area of Springfield. The purpose of attracting these audiences is because they are average fans that attend a hockey event at the Mass Mutual Center. I am going to reach my audiences by going to the school, posting on social media, and hosting community events that are held in relative distance from the school and Mass Mutual Center.
Our Fans
Thunderbirds fans smiling means they are having fun!
Our Mascot Boomer loves to interact and take some pictures with our fans!
Amongst the specific benefits to the sports organization are greater customer loyalty, improved complaint resolution abilities, and fans’ increased willingness to support sports teams and events through consumption behaviors (Gray, G., & Wert-Gray, S., 2012).