Springfield Thunderbirds Hockey Club Welcomes You!

Goals:

 

My name is Ryan Moretti, and I am the Marketing and Public Relations Director at the Springfield Thunderbirds. As Public Relations Director, it is my responsibility to create an enjoyable fan experience, increase season/corporate ticket sales by 50%, and increase merchandise sales by 30% for the second-half of the 2017-2018 season. In order to achieve my objective, I need your help by participating in my research. The purpose of the research is to determine what I need to work on with my staff to improve our fan experience.

 

 

Objectives:

 

As an organization, we are always focused on self-improvement and I believe that hearing what our customers have to say is important. What we hear from our fans will provide the Thunderbirds with greater insight of what we are doing right, wrong or indifferent. We believe that if we provide fans with a great experience it means that we are doing something right. The purpose of the research is to help make the fans experience more exciting. I am looking for your input because of your expertise in the field.